The company HIT OFFICE s.r.o. was a partner of the international trade fair PLMA "World of Private Label". Based on the partnership, we participated in the international trade fair in Amsterdam, which took place on May 23 and 24, 2023.
We participated in the exhibition primarily to establish new contacts with representatives of chains who are looking for a stable partner from Europe for the production of ecological paper packaging for food or archiving and office supplies.
The international exhibition in the Netherlands was attended by retailers representing supermarkets, hypermarkets, discounters, drugstores and department stores, as well as importers and exporters with manufacturers.
What is PLMA?
The Private Label Manufacturers Association (PLMA) is a non-profit organization founded in 1979 to promote private labels. It is the only organization of its kind, representing more than 4,000 member companies worldwide.
Membership ranges from multinational corporations to small family businesses. Their products include food, beverage, snacks, health and beauty, home and kitchen, DIY and personal and leisure products. Some manufacturers only make private labels. Others produce well-known brands but also run private labels.
PLMA introduced its first trade show in the United States in 1980, its first trade show in Europe in 1986, and its first trade show in Asia in 1994. Today, it serves member manufacturers in more than 75 countries. In addition to two annual trade shows in Amsterdam and Chicago, PLMA also offers conferences, executive education programs, market research, studies and publications.
For over thirty-five years, PLMA's "World of Private Label" international trade show has connected retailers, wholesalers and other private label professionals with manufacturers to help them find new products, make new connections and discover new ideas to help their private label programs succeed and grow.
The growing popularity of private labels in recent years has led to an unprecedented share of the global market. Private label now accounts for more than 40% of all products sold in seven European countries and more than 30% in nine other European countries.